Monday, April 17, 2006

Are Americans really more religious?

New data from the annual tracking survey of religious behavior and beliefs conducted by The Barna Group reveals that there has been a significant increase in religious activity related to five of the seven core religious behaviors studied by the company.

The most prolific jump in activity relates to Bible reading. Bible readership plummeted to a 20-year low of just 31 percent in 1995, and began to slowly climb back to higher levels, finally returning to the 40 percent mark in 2000. After several years of stalled growth, increases began again in 2004, continuing through 2006, when Bible readership hit 47% of adults during a typical week, other than when they are at church. That is the highest readership level achieved since the 1980s, according to the Barna tracking data.

Church attendance has increased slowly in recent years. There has been a significant rebound from the 37 percent recorded in 1996, climbing to 47 percent in 2006.

Involvement in small groups that meet for Bible study, prayer or personal relationships, other than Sunday school or Christian education classes, has reached a new high in 2006.

Currently, nearly one out of every four adults (23 percent) is engaged in such a gathering during a typical week. A decade ago, one out of every six adults (17 percent) did so.

Church volunteerism, after experiencing the same mid-Nineties doldrums as most other religious behaviors, has returned to its 1991 level of 27 percent. Volunteering at a church has been one of the more stable measures during the past 15 years, ranging from a low of 20 percent to the current high.

Even adult Sunday school attendance has risen in recent years. Once a mainstay of Protestant churches, Sunday school attendance fell significantly in the 1990s, but seems to be on the rebound. Attendance numbers reached 24 percent in this year’s tracking survey. That is up considerably from the 17 percent mark recorded in 1995 and in 1996.

The only two religious behaviors which did not reflect significant change were prayer and evangelism.

Slightly more than four out of five adults (84 percent) claimed they had prayed in the past week. That has been the case since Barna began tracking the frequency of prayer in 1993.
Survey respondents who were born again Christians – meaning they had made a commitment to Christ that was important in their life, and believed they would go to Heaven after they died solely because they had confessed their sins and accepted Christ as their savior – were asked if they had shared their faith in Christ with non-believers during the past twelve months. The research showed that there has been no significant change in this behavior during the past decade, with six out of ten Christians claiming to have shared their beliefs about Jesus with someone whom they knew believed differently.

The combination of so many measures of spiritual activity growing at the same time is unusual, according to George Barna, whose company has underwritten and conducted such research for more than 20 years. “It is typical for us to see one or maybe two measures surge forward in a given year, only to stabilize or perhaps retreat to prior levels in subsequent years. The intriguing possibility,” Barna continued, “is that with most of our key behavioral measures showing increases at the same time, there is the possibility that this may herald a holistic, lasting commitment to engagement with God and the Christian faith.”

Citing other information in a new report, The State of the Church: 2006, Barna also pointed out the there has been recent growth in the percentage of adults who are born again and a stabilizing of the percentage of adults who are unchurched. But the researcher cautioned against drawing too many grandiose conclusions from the data, noting that there is often an ebb and flow to such measurements. “If we see stability or even minimal growth in all of these measures over the next year or two, then we can confidently suggest that the U.S. is genuinely experiencing meaningful change in people’s religious habits. Until we have such confirmation, which only comes with time, we certainly have a reason to hope that Americans are taking God more seriously, and a motivation for believers to pray more fervently that such a commitment will take root in our culture.”

Barna recently released his report "The State of the Church: 2006," which is available on his group's website (Barna.org).

Sunday, April 16, 2006

Packaged Facts -- Rampant Consumerism

A company called Packaged Facts, a market research firm, sent me the following press release that I'm sure they intended to be be taken seriously, but someone with a skewed, ironic eye -- as I have -- could almost see this as satire. The headline alone is a voyage through the looking-glass!

I share the entire release with you, without additional comment:


America's Spiritual Awakening Driving Religious Sales to $9.5 Billion by 2010

With sales from 2002-2005 growing a whopping 28%, America's fascination with the spiritual has taken religious products out of secluded mom and pop shops and into heavy mass market circulation, a move that will help drive sales to $9.5 billion by 2010, according to The Religious Products Market in the U.S., a new report from market research publisher Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports.

Packaged Facts estimates that among the three major categories of religious products-books, inspirational gifts/merchandise, and audio/video/software-overall sales reached $7.5 billion in 2005, up an impressive 9% over 2004. Not surprisingly, books, riding on the success of blockbuster hits, such as The Purpose Driven Life and The Da Vinci Code, dominate the market, garnering 52% of 2005 sales.

While mainstream megaliths continue to rule the roost when it comes to publishing, manufacturing, and distribution-particularly of evangelical/mainstream spiritual product-one can certainly not leave out the fact that smaller niche enterprises exist to cater to the no-less profitable markets for Catholic, Jewish, Buddhist, Islamic, and New Age publications and products.

"The floodgates, so to speak, have truly opened up in the last few years as blockbuster books, Grammy-winning CDs, and films, such as The Passion of the Christ, have ignited an unprecedented national interest in and acceptance of religious fare," said Don Montuori, the publisher of Packaged Facts. "The plethora of products readily available in a variety of retail venues has caught the eyes of consumers of all ages and denominations, making this a growth market, which should continue to expand well over the next five years."

The Religious Products Market in the U.S. provides a comprehensive analysis of the religious goods phenomenon; examining new product trends; offering competitive profiles of industry leaders (and up and comers); and looking at consumer trends and behaviors that are driving sales. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1176021.html. It is also available at MarketResearch.com.
About Packaged FactsPackaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com , or contact Tom Ehart at 301-468-3650 x250, or tehart@marketresearch.com .

What is the Christian Industrial Complex?

I first heard my friend Steve Beard, the editor of the innovative magazine "Risen," use the term "Christian Industrial Complex."

I asked him what he meant by the term, and he said this: "The Christian Industrial Complex is the self-perpetuating Evangelical product manufacturing—magazines, albums, books, movies, apparel, knick-knacks— that are solely for the consumption of believers."

Some people call it "Jesus Junk."

This blog is dedicated to exposing some of the obvious and not-so-obvious materiel of the Christian Industrial Complex, and to call it what it is: Money-changing in the temple.

If you've got some suggestions for "Jesus Junk" that you think should be "outed" on this site, please e-mail me at warren.smith@thecharlotteworld.com